In current times where an online presence is just as crucial as a business’s physical assets, it is more important than ever to proactively protect and maintain your organization’s brand and identity. In this episode of the Faegre Drinker on Law and Technology Podcast, host Jason G. Weiss discusses strategies and solutions to protect your brand with intellectual property partner Tore DeBella.
The conversation tackles a number of questions, including:
- How do we protect a company’s brand and how does that affect the organization’s identity?
- What are the primary ways bad actors can attack a company’s brand or identity online?
- How can an organization protect their domain?
- What steps can clients take to protect their brands and identities online?