Category: Privacy

Stay In Touch! Email Marketing After the GDPR

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Part I: Untangling the GDPR and the e-Privacy Directive

This is the first post in a four part series on GDPR and email marketing.

Your email in-box has probably finally recovered from the wave of GDPR opt-in requests and notices that peaked around May 25th. But, if you’ve followed the privacy press or the statements from EU regulators, you’re probably left wondering what it was all for. Many statements made in news stories (both in the U.S. and the EU) and by commentators have claimed that the GDPR means no one can send marketing emails any more without your permission. But, other stories suggest that the opt-in emails and privacy notices were unnecessary or, even, inappropriate. Who’s right? And what email marketing is allowed now?

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Vermont First State to Pass Data Broker Law

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Vermont lawmakers recently passed a first-of-its-kind data broker law, which protects consumers from credit freeze fees, data fraud and clarifies data security requirements.

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Massive Data Breach Exposes 500,000 Patients’ Medical Records

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LifeBridge Health in Maryland is the most recent health system to have its patient records impermissibly accessed through a malware cyberattack. Indication of an attack was first detected in March 2018, upon which the hospital hired a national forensic firm to investigate the attack and determined that an unauthorized person had accessed LifeBridge’s server in September 2016.

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FTC Warns Two Foreign-Based App Developers of Possible COPPA Violations

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The FTC staff recently sent two warning letters to Gator Group Co., Ltd., and Tinitell, Inc., which marketed mobile apps directed to children and appear to be violating the Children’s Online Privacy Protection Act (COPPA). The FTC warning letters were also sent to the Apple App Store and Google Play Store, which make the apps available to consumers.

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Mobile Phone Maker BLU Products Settles with FTC Resolving Allegations of Lax Data Security Practices

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Mobile phones are ubiquitous extensions of our personal and professional lives and few think deeply about the tangled webs of software and hardware providers that formulate components to mobile phone fabricators.  However, the Federal Trade Commission’s recent settlement with BLU Products represents an important reminder of the importance of appropriate vendor oversight in all phases of the manufacturing and sales process.

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Smart Uses of Data Analytics for In-House Counsel

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The effective use of data analytics is quickly changing the legal landscape and the practice of law for the better. This is a fast-changing area where today’s “use cases” will be quickly superseded by new and more powerful uses of these technologies. This post discusses key areas where in-house counsel may consider the use of data analytics either as a solely in-house measure or in connection with engagements with outside counsel.

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