The Federal Trade Commission (FTC) has updated its guidance applicable to the Children’s Online Privacy Protection Act (COPPA) to reflect developments in the digital advertising ecosystem and a burgeoning Internet of Things marketplace. The Guidance revises its six-step compliance plan to keep current with developing technology.
The Guidance, which had existed in substantially the same form since 2015, contains three new updates relating to new methods for obtaining parental consent, new products covered by COPPA, and new business models.